ADN Book Launch
We have exciting news for the Action Design Network members!
We’re excited to publish our first book from Action Design Press: Building Behavioral Science in an Organization.
“Building Behavioral Science in an Organization is a vital resource for behavioral science practitioners and organizations exploring how to embrace behavioral science. The book is full of case examples, useful anecdotes and discussions of barriers and opportunities for incorporating behavioral science within an organization. The contributing authors are highly sought-after experts in the field and provide excellent guidance that you can bring directly back to your organization.”
Christopher Nave, PhD, Managing Director, Penn Master of Behavioral & Decision Sciences Program
Behavioral science can be applied to a variety of practice areas within an organization via a range of design and measurement tactics. It can influence strategy and design throughout an organization, including product design, marketing and communications, employee and customer engagement, and strategic decision making. Applied behavioral science includes both designing for the moment (the domain of nudges and cognitive biases) as well as creating the broader context for shaping the thoughts, emotions, and behavioral patterns of employees and customers.
This book draws on the collective wisdom of applied behavioral scientists with deep experience within their respective practice areas to provide practical guidance on building a behavioral science function that has a meaningful impact on your organization.
Action Design Network in conjunction with UPenn Master of Behavioral and Decision Sciences is providing the digital version of this book for free and other versions at cost. As part of the non-profit Action Design Network, Action Design Press shares the mission of making behavioral science more accessible to people. This book brings together insights from experts in the field of behavioral science so you can learn directly from leaders building behavioral science practices within organizations.
Building Behavioral Science In An Organization:
"An invaluable resource for anyone interested in getting into the field of applied behavioral science, or applying its findings and methods more intentionally."
— Aline Holzwarth, Head of Behavioral Science at Pattern Health
With the support from Action Design Network & UPenn’s MBDS (Master of Behavioral and Decision Sciences) program, we're able to offer three versions to make it as accessible as possible.
A FREE digital edition that you can download from the Action Design site
A Kindle version
A paperback version
Every month, Action Design Network organizes free events bringing together researchers, designers, product managers, and entrepreneurs to learn about cutting edge behavioral research, and how to practically apply it to public policy and consumer products. Sticking with our organization’s core mission, “using behavioral science for social good,” we believe in making this valuable resource as widely available as possible--this is the reasoning behind making the digital version available for FREE on our site.
All purchases on the Amazon store for the Kindle + paperback version of the book will cover the cost associated with printing and distributing the book. So please support us by telling your colleagues, friends, and family about this book. This book will be helpful for leaders in an organization as well as behavioral science practitioners.
