Book Discussion: Engaged, Designing for Behavior Change
Our Next Action Design Boston Event
For our first remote discussion (via Zoom), we're going to be looking at the new book, Engaged: Designing for Behavior Change, by local author Amy Bucher.
Accessing the book
Rosenfeld Media, publishers of the book, have offered us a 30% discount for members interested in buying the book. The following discount code has been created for Action Design members members and will expire on September 30, 2020: actdes30
You can buy a copy of the book here.
We've also collected a few podcasts and articles that have Amy discussing the book and the topics it covers:
Engaged: Designing for Behavior Change with author Amy Bucher by The Rosenfeld Review Podcast (Rosenfeld Media on Soundcloud):
https://soundcloud.com/rosenfeld-media/amy-bucher-behavior-change
Podcast Recap (Rosenfeld Media blog):
https://rosenfeldmedia.com/announcements/what-we-learned-from-amy-buchers-ama-a-recap/
Amy Bucher : The Psychology of Engagement - How to Design for Behavior Change (BostonCHI recording on YouTube):
https://www.youtube.com/watch?v=55u-BkSOpjw
About the book:
Behavior change design creates entrancing—and effective—products and experiences. Whether you’ve studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
About Amy:
Amy Bucher, Ph.D. is VP of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson & Johnson.
Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She’s a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.
About Mad*Pow
Mad*Pow is a purpose-driven, strategic design consultancy working with industry leaders to create social impact. Since 2000, Mad*Pow has leveraged strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business.
