AR artwork with Artivive
I’ve started experimented with augmented reality (AR) with some of my artwork, adding a new element to some of my 2-D work and riding some experiments with different media together. I’ve been making a series of video pieces experimenting with glitch art, art created through digital or analog errors corrupting digital data or physically manipulating electronic devices. Those videos are generated by manipulating recording light and movement changes. I enjoyed seeing the results, and when the opportunity arose, I wanted to figure out a method to display them. Video can be tricky to show in a space, especially as series of them, with all the hardware and AV set-up needed. I had seen a poster exhibition using Artivive that allowed people to view printed pieces on the gallery walls on their mobile devices, which then triggered video to play when viewed through it. It seemed like a good way to bridge the gap between the printed still-frame images I made to display in the space with the original videos that they were drawn from.
What is Artivive?
Artivive is an AR tool that allows artists to create new dimensions of art by linking classical with digital art. The digital layer opens the doors to a whole new world of possibilities. They can take visitors on a journey in time and explain what lies behind, enhance the art with illustrations or show how the artworks were made.
Museums, exhibitions, galleries and other institutions that seek to enhance and maximise their visitors’ experience can use Artivive. It offers a new and innovative way for the audience to interact with the exhibits. Visitors have to use only their own smartphones or tablets in order to experience the layer of Augmented Reality.
Check their case studies to see collaborations around the world here.
Artivive is the tool that allows the creation and consumption of art (and immersive experiences) in augmented reality. The company was founded by Sergiu Ardelean and Codin Popescu in January 2017. They have built a highly motivated and creative team of 10 young professionals, senior developers and growth experts.
Our vision is to change how art is created and consumed – and build the community around augmented reality art. (http://press.artivive.com/)
A lot of artists have identified the potential of augmented reality as a new way of expression and differentiation. However, to create in augmented reality, they have to build an isolated solution that requires technical skills and invest a lot of time and money. The few existing solutions have no open platform, are too technical and have bad usability and UX.
Nonetheless, the possibility to activate the time dimension for static art and haptic experience for animated art, is highly appealing to the young generation of artists and art enthusiasts. The active integration of the viewer leads to higher emotional binding and opens up new business models for the art market.
ARTIVIVE existing solution is an easy to use AR tool for artists to create, museums to expand, venues to impress. Technically, it is an AR solution with cloud-based image recognition and a video overlay. It consists of the Artivive app, the visualization component and the “Bridge by Artivive” creational component. Both components are already successful on the market, attract artists and generate downloads, views and revenue.
Tying everything together
I had the videos hosted on my Vimeo account, but I also had the original video files and my selected still frames from each video exported. With that already set up, the rest was pretty straightforward. I logged into my Artivive dashboard and started to create a new project.
After giving a name to a piece, I was able to select the still image and video files I wanted to link together (they give the option for using 3D works, but I’ve yet to try that kind of project). Before you upload them, make sure they are of similar size/proportions. If they aren’t the system will let you know. It makes for an easier transition between the two smoother and makes the AR aspect look more integrated into the physical piece. After you have them both selected and uploaded it will process them so you can see how easily the application will recognize the image so it can trigger the associated video (the more stars, the more easy it is for the app to recognize the image and start the video).
In addition to the recognition rating, once you have your projects set up, it will also keep track of how many times each piece has been viewed and played. Once someone has the app installed on their mobile device, it’s easy to point it at the piece and see the video start to play.
I’m excited with what I’ve seen so far and hope to experiment with it more.