Resources on Behavioral Economics
By blending psychology and economics, Behavioral Economics provides insights to why we don’t act in our own best interests. It can can help people make better decisions and habits; ones that lead to happier, healthier lives. The field integrates psychologists’ understanding of human behavior into economic analysis. It exposes the flaws and biases that influence our actions.
I joined Action Design after hearing about behavioral economics. I saw that what it studies would be relevant to my design work and I wanted to learn more. I’ve been helping organize the Boston chapter for the past four years now.
Action Design focuses on the intersection and application of behavioral economics, design, and psychology. It aims to use the studies in those fields for advocacy and positive change. We explore anything that allows large-scale, positive impact on people’s behavior. One of our goals is to expose people to tools, research, and other practitioners in each of these areas.
With the Boston chapter, we’ve been adapting what we do and listening to our members and attendees. People were asking for an opportunity to engage with others working in the field. This year, we joined Impact Hub for their Open Project Nights. It’s also been leading to new projects that I hope we get to share in the new year.
Another request we had was for a list or resources to learn more about Behavioral Economics. This is my first draft at the list. It will be a living resource that I’ll add to based on suggestions and kept as a document hosted on Google Drive.
Designing for Behavior Change,
Invisible Influence: The Hidden Forces that Shape Behavior, Jonah Berger
The Design of Everyday Things: Revised and Expanded Edition, Don Norman
Predictably Irrational: The Hidden Forces That Shape Our Decisions
The Undoing Project: A Friendship That Changed Our Minds
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
Thinking, Fast and Slow
Blink: The Power of Thinking Without Thinking
Misbehaving: The Making of Behavioral Economics
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home
The Paradox of Choice
Influence: Science and Practice
Breakdown of Will
Think Twice: Harnessing the Power of Counterintuition
Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism