WARREN RESIDENTIAL (Berkshire Hathaway HomeServices)
How do you track and ease the real estate experience for agents?
Role: Research, Art Direction, UI & UX Design
Working with one of the nation’s fastest growing real estate brokerages, unhappy with available tools; they sought to develop a custom so ware to acquire and track real estate buyer and seller leads.
Staff and agents were interviewed and observed to learn of their process and methods. Competitor platforms and processes were also studied. Wireframes were reviewed and the interface was tested in prototype form. A er visuals were applied, the interface was again tested.
This application serves as the backbone for the brokerage’s day-to-day business operations. This platform presents users with information and reminders needed to keep track of and prioritize leads, while allowing managers to track performance.