Water Day

UN World Water Day 2011

Promo Video

 

Role: Motion Design (Freelance)

How do you raise awareness for a critical, but overlooked, world issue?

Background

International World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. 

Research

The statistics used were part of the overall outreach efforts and branding and visual elements were kept inline with exiting assets.

Solution

Built with Adobe After Effects, the ad incorporates video of water, facts about the state of water in urban areas from the event’s site, and uses elements of their logo. The video is set to music that emulates the sounds of water droplets.