Water Day

UN World Water Day 2011

How do you raise awareness for a critical, but overlooked, world issue?

Role: Motion Design (Freelance)

 

Background

International World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. 

Research

The statistics used were part of the overall outreach efforts and branding and visual elements were kept inline with exiting assets.

Solution

Built with Adobe After Effects, the ad incorporates video footage of running water, facts about the state of water in urban areas, and uses elements the year's branding.

The video is set to music that emulates the sounds of water droplets.


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