UN World Water Day 2011
How do you raise awareness for a critical, but overlooked, world issue?
Role: Motion Design (Freelance)
International World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.
The statistics used were part of the overall outreach efforts and branding and visual elements were kept inline with exiting assets.
Built with Adobe After Effects, the ad incorporates video footage of running water, facts about the state of water in urban areas, and uses elements the year's branding.
The video is set to music that emulates the sounds of water droplets.